Who am I?

TRUSTED ADVISOR - STRATEGIC THINKER

Strategy 90%
Marketing 88%
Social Media 82%
Analytics 82%
UX, Interface Design 91%
Industries: Financial, Automotive, Hospitality, Mobile 95%

 

My passion is strategy and fundamental consumer insights. There is a misconception in the industry that the future is “digital”​, it’s not. Rather, the future is about marketing strategically in a digital world. Things like digital media and social media should be hygiene factors by now.

I am not a fan of “marketing”​ in the traditional sense because it is usually a situation where a marketing team is expected to sell a product or service that was created to fulfill a business need or requirement and is usually something a customer doesn’t event want or need. Marketers then have to spend large sums of money trying to convince people using deceptive tactics that they need this product. That is the reason why I love disruptive or exponential organisations because they solve a consumer need or problem. Brands like AirBnB and Uber challenge the status quo and focus all their efforts on real insights and when you get that right you don’t need to spend millions on marketing because your service/product and brand experience is exceptional and consistent.

I strive to always “start with the WHY”​ and focus on the real insights that lead to an effective strategy regardless of the channel or distribution method. I endeavour to always become a trusted advisor when I work with any brand or client, no hidden agendas only their best interests at heart. I ultimately become an extension of their team and focus on building long-term relationships.

The advertising and marketing game is changing at a rapid rate and there is no “next big thing”​, every day there is something new and consumers’ ease and rate of adoption has never been higher. An organisations ability and agility to adapt to this constantly changing environment will determine their future success. No longer are your traditional competitors the ones you should be watching, disruptive organisations with innovative technology are the ones that will be stealing your market share in the near future.

How can I help?

Services Offered

MARKETING & BUSINESS STRATEGY

A strategy without action points and specific deadlines is just another presentation that will be presented many times but without any actual output.

Social Media

So few brands understand the true potential of social media. It is about so much more than just likes and followers.

Analytics

In order to improve or optimise something one needs data. Analytics starts to tell a story about user behaviour.

CHANNEL STRATEGY

What does the holistic digital ecosystem look like and how does it all work together seamlessly at every customer touch-point?

Campaign Strategy

What specific objectives does the campaign need to achieve and how does it align to the broader business strategy?

UX & INTERFACE DESIGN

What is the desired behaviour from a user that you wish to influence through persuasive design methods?

Who I have worked with

Brands

land-rover
imperial
AF
FNB
jaguar
espresto
Barclays
Danone
telkom
protea-hotels
MF
Altron
absa
african-pride
Tabasco
Samsung
MY THINKING
THE HOSPITAL PASS

THE HOSPITAL PASS

Earlier this year I had the opportunity to talk at the IT Web Digital Summit. My topic was: The importance of evolving business structures and models in the digital age. Introduction  Internal organisation structures, processes and politics is one of the main reasons why so many brands and companies in South Africa struggle to launch anything…

NEW FAVOURITE QUOTE

NEW FAVOURITE QUOTE

“Both now and in the coming years, adaptability and agility will increasingly eclipse size and scale.” – Exponential Organisations and another “Today, a trend knows as Collaborative Consumption leverages the Internet and social networks to create a more efficient utilisation of physical assets.” – Exponential Organisations We are moving from “possess” to “access“, this is…

WIREFRAMES AREN’T DEAD, THEY HAVE JUST EVOLVED

WIREFRAMES AREN’T DEAD, THEY HAVE JUST EVOLVED

Gone are the days of requesting 6 months to do wireframing and usability testing, in 6 months the entire need for the product could have changed or a competitor could have entered the market. Wireframes are by no means dead or irrelevant and are still a key part of the process however the process to…

DIGITAL MARKETING… IT’S COMPLEX

DIGITAL MARKETING… IT’S COMPLEX

This image shows just how complex the digital marketing landscape actually is. The daunting fact is that this table will change and evolve on a daily basis. Original Source

A CUSTOMER COMPANY

A CUSTOMER COMPANY

I have always had the opinion that service will always be a brands biggest competitive advantage or differentiating factor. Brands need to focus on becoming “Customer Companies” because the customers of today have opinions, choices and loud voices and they know how to use it. www.rottenbank.co.za is a great example of just how far an…

I WOULD DOUBLE TAP THAT

I WOULD DOUBLE TAP THAT

Understanding a social media platforms functionality and small nuances from a user experience perspective really allows you to become more creative and innovative when it comes to the content that you create and share. This is a great example of how the Double Tap functionality on Instagram can be used creatively. It also drives engagement…

JOHANNESBURG