Who am I?

TRUSTED ADVISOR - STRATEGIC THINKER

My passion is strategy and showing how digital can open new opportunities for clients. Well conceived digital strategies and campaigns will push brands ever forward in the consciousness of their audiences and lead to long lasting adoption, advocacy and allow them to forge individual relationships with their audiences.

I love technology and how it can be used to solve daily inefficiencies. In my opinion, industry leaders in the future will be those businesses and organisations that have the ability and agility to adapt to change.

Change in both the technology/digital landscape as well as the every changing consumer behaviours as a result of adopting these new technologies.

Strategy 90%
Marketing 88%
Social Media 82%
Analytics 82%
UX 91%

What I do?

This is my life

STRATEGY

A strategy without action points and specific deadlines is just another presentation that will be presented many times but without any actual output.

Social Media

So few brands understand the true potential of social media. It is about so much more than just likes and followers.

Analytics

In order to improve or optimise something one needs data. Analytics starts to tell a story about user behaviour.

UX

What is the desired behaviour from a user that you wish to influence through persuasive design methods?
Responsive-Web-Design

Who I have worked with

Brands

land-rover
imperial
AF
FNB
jaguar
espresto
Barclays
Danone
telkom
protea-hotels
MF
Altron
absa
african-pride
Tabasco
Samsung
MY THINKING
WIREFRAMES AREN’T DEAD, THEY HAVE JUST EVOLVED

WIREFRAMES AREN’T DEAD, THEY HAVE JUST EVOLVED

Gone are the days of requesting 6 months to do wireframing and usability testing, in 6 months the entire need for the product could have changed or a competitor could have entered the market. Wireframes are by no means dead or irrelevant and are still a key part of the process however the process to…

DIGITAL MARKETING… IT’S COMPLEX

DIGITAL MARKETING… IT’S COMPLEX

This image shows just how complex the digital marketing landscape actually is. The daunting fact is that this table will change and evolve on a daily basis. Original Source

A CUSTOMER COMPANY

A CUSTOMER COMPANY

I have always had the opinion that service will always be a brands biggest competitive advantage or differentiating factor. Brands need to focus on becoming “Customer Companies” because the customers of today have opinions, choices and loud voices and they know how to use it. www.rottenbank.co.za is a great example of just how far an…

I WOULD DOUBLE TAP THAT

I WOULD DOUBLE TAP THAT

Understanding a social media platforms functionality and small nuances from a user experience perspective really allows you to become more creative and innovative when it comes to the content that you create and share. This is a great example of how the Double Tap functionality on Instagram can be used creatively. It also drives engagement…

INSTAGRAM ADS ARE A GO

INSTAGRAM ADS ARE A GO

We knew it was coming, we just didn’t know when… Instagram has launched their ads with “Shop Now” buttons and other messages that link outside the app so users can take marketable action. Let’s just hope that these ads don’t become completely invasive and a platform for brands versus the initial reason why it became so popular in…

TWITTER & GOOGLE JOIN FORCES

TWITTER & GOOGLE JOIN FORCES

Google and Twitter have announced a partnership that’ll give Google access to billions of tweets to show up in its mobile search engine. Click here to see the full article.  Currently only available on mobile however the intention is to extend this functionality across to desktop and other devices. The questions on my mind are:…

JOHANNESBURG