Gone are the days of requesting 6 months to do wireframing and usability testing, in 6 months the entire need for the product could have changed or a competitor could have entered the market. Wireframes are by no means dead or irrelevant and are still a key part of the process however the process to create them has evolved.
We are in an era where agility is king and lean UX methodologies are taking over. There are many tools now available that allow the wireframes to be published as functional prototype, we are starting to see this same trend in design software like Adobe. Speed and agility is everything.
The quicker one can get a minimal viable product (MVP) to market, the better, this is where true validated learning takes place.
If you think about it, algorithms would most likely be the best usability specialists. If there is a predetermined objective for a website or campaign page like engagement, time on site or conversions an algorithm could automatically update the UX and layout/design based on the analytics and data in order to optimise the platform to meet the predetermined desired behaviour. This sounds far fetched right?
“The Grid harnesses the power of artificial intelligence to take everything you throw at it – videos, images, text, urls and more – and automatically shape them into a custom website unique to you. As your needs grow, it evolves with you, effortlessly adapting to your needs.”
Agencies need to become more agile in their approach to getting digital properties from concept to go-live. Wireframes and user-testing are important but the validated learnings gained from people using the actual end product or at least a MVP version are far greater than any focus group.